With no systematic way to map customer anecdotes and pain points to product features and improvements, it was hard to share customer stories with the broader product organization. For example, user feedback-an essential input to product development-was abundant, but hard to find. The product roadmap developed organically through a combination of spreadsheets, Google Docs, and Google slides, which scattered and siloed key information. The challenge: Plenty of information, but no way to find it
As the company grew, and more people worked on the product, it got harder to scale communication about roadmap changes across the Frame.io organization. Their product roadmap keeps their heart beating: it unites the whole company, and ultimately drives user-base growth and satisfaction. Like many innovative tech companies, Frame.io’s product is at its heart. The company’s cloud-based platform allows anyone who works with video to view and share edits, create timecode-specific notes, communicate about projects, and share onscreen markups on-the-fly. Speed and innovation are what Frame.io is all about. The resulting roadmap on Airtable becomes a live and collaborative source-of-truth for the product direction, increasing efficiency and alignment across the broader organization and enabling teams to drive deeper business value. Multiple sources of user research and customer feedback are now consolidated and synthesized as part of the product planning processes.
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